Hosting Craft Beer Hour
All sorts of people, with all sorts of backgrounds come and host Craft Beer Hour. If you're interested in doing it yourself, get in touch and introduce yourself.
If you are already on the schedule, below are a few really important pointers for you.
Please ensure that you and anyone who might be helping you familiarises themselves with these simple guidelines.
Craft Beer Hour runs every Tuesday on Twitter, from 9-10pm (GMT).
The single most important thing to remember is that you need to:
- Include the hashtag #CraftBeerHour on every single tweet during the hour.
- Crucially, this includes all your replies and retweets.
The hour officially begins at 9pm and as the host, it's over to you to introduce it.
- Who are you?
- Where are you?
- What's in your glass?
I recommend tweeting a scene-setting picture.
If you're a brewery and your beer is easy to get hold of, lots of people will have bought it especially for the hour. Expect a huge range of questions about it from brewing techniques and inspirations, to label design and potential collabs. If your beers are less easy to come by (or you're not a brewery!), you may have do a little more 'curating' – so have questions of your own ready.
Please remember that Craft Beer Hour isn't a club; you don't have to have a specific beer to be able to join in. Everyone is welcome, every week. So do your best to engage with everyone, regardless of what they are drinking.
My best tips are:
- Respond to everyone, and respond quickly.
- Don't over-think your tweets.
- Be chatty and enjoy it!
- Wrap it up at 10pm and open another beer!
Note – if you're a brewery and your beers aren't easy to get hold of, I strongly recommend taking part in our Samples feature.
Frequently Asked Questions
Who's Twitter account do we use?
You use your own account and being on Twitter, you can be anywhere in the world.
Can we run a competition?
Yes, but please check with me first. Beer and merchandise as a prize always goes down a treat.
Do we have to send out samples?
You don't have to send out samples, but it's great if you want to. Particularly if your beers aren't widely available. We have a special feature for that – full details here.
Can I use the opportunity of being a host to promote my business?
Of course! But subtly. The hour itself is not intended to be used solely as a sales channel. By being a great host on Craft Beer Hour, you'll promote your business in a far greater light than you will if you just try to sell.
We do however offer a range of promotional opportunities.