Craft Beer Hour runs every Tuesday, from 9-10pm GMT, on Twitter.
The single most important thing to remember, is that you need to include the hashtag #CraftBeerHour on every single tweet during the hour. Crucially, this includes all your replies and retweets.
The hour officially begins at 9pm and as the host, it's over to you to introduce it. Who are you? Where are you? What's in your glass? Set the scene. Tweet a picture if you can.
If you're a brewery and your beer is easy to get hold of, lots of folks will have bought it especially for the hour. Expect a huge range of questions about it from brewing techniques to label design. I'll always put together a stockist list for you too, like I did here for Verdant, Dugges, Wilde Child and Elusive Brew. If your beers are less easy to come by (or you're not a brewery!), you may have do a little more 'curating' – so have questions of your own ready.
Please remember that Craft Beer Hour isn't a club; you don't have to have a specific beer to be able to join in. Everyone is welcome, every week. So do your best to engage with everyone, regardless of what they are drinking.
My best tips are respond to everyone, and respond quickly. Don't over-think your tweets. Be chatty and enjoy it! Wrap it up at 10pm and open another beer!
Note – if you're a brewery and your beers aren't easy to get hold of, I strongly recommend taking part in our Samples feature.
Frequently Asked Questions
Who's Twitter account do we use?
You use your own account and being on Twitter, you can be anywhere in the world.
Can we run a competition?
Yes – beer and merchandise as a prize always goes down a treat.
Do we have to send out samples?
You don't have to send out samples, but it's great if you want to. Particularly if your beers aren't widely available. We have a special feature for that – full details here.